(Source: www.people.com.cn) On November 18, the 3TREES brand story Supporting the Earth and Greening the World, which was part of the documentary series The Growing of The Great Brand, was premiered on CCTV-1. The episode shared with us the green brand journey of 3TREES, the leading coatings enterprise in China.

“3TREES, Immediate Move-in” - this resounding advertising slogan is the first impression we had of this coatings brand. During the days when the Internet was not yet as developed as today, the catchy soundbites and green and healthy concept behind these simple words turned 3TREES into a household name.

Hong Jie, Chairman and President of 3TREES

Light up every family, wake up every city, and open up a new era. Over the past 17 years, with its passion and sense of responsibility for the coatings industry, and the dedication to the original aspiration and dream of "making homes healthier, cities more beautiful and life better", 3TREES has developed its business step by step, with feet on the ground, and grown into a leading great-country brand in the industry.

Today's 3TREES is sharing its own story on CCTV’s The Growing of The Great Brand as the representative of great-country brands in the coatings industry, which in itself shows its brand strength.

From an unknown small business to a listed company, 3TREES has completed a magnificent transformation from a cocoon to a butterfly. Why is 3TREES able to achieve such rapid growth in just over ten years? The answer to the question can be found in the 3TREES featured episode of The Growing of The Great Brand - Supporting the Earth and Greening the World.

Known as the "Enterprise of Intoxicating Beauty", 3TREES represents a perfect blend of technology and ecology and of green and smart development. 3TREES has pulled off a successful transition from health to health+, and from a single product to an integrated 6-in-1 one-stop system, and created a remarkable precedent of eight-hour odor cleaning in the industry. The Aesthetics of Green Building gives new life to the building facade, and turns every single building into a unique landscape.

Inspired by the traditional Chinese philosophical wisdom, 3TREES has fostered the corporate culture of "Imitation of Nature, Respect Nature and Care for Your Compatriots" and followed the path of harmonious co-existence between man and nature to meet people’s aspiration for a better life and pursue green and innovative development. Committed to being a good corporate citizen, 3TREES is sowing the seeds of love and sending positive energy to consumers, partners, industrial peers and even the whole society, the whole nation and the whole world.

3TREES’s brand story shows the abiding commitment of a national company to serve the country. Carrying the banner of a great-country brand, 3TREES is proudly taking the Chinese brand to the world and realizing the grand vision of "supporting the earth and greening the world".